How to Use Customer Empathy in Design

I've recently been taking a closer look at my website, stationery, and marketing collateral to see where I’m doing well and where I have opportunities for improvement. It’s my number one core value to make every interaction thoughtful and unique. 

This idea should ooze out of everything I do, and show up in how I interact through email, over the phone, and even through my contract and invoices. My clients and collaborators should feel like everything I do, I do just for them. That’s a tall order – I mean, how should I know every client wants. 

Enter: Customer Empathy. 

Unlocking Intrapreneurship: Presentation Recap

Those that know me, know that building community is a serious passion of mine. I believe that a strong community promotes growth, camaraderie, and can be incredibly impactful.

A new young professionals organization called Thrive 45º recently started up in town, and I jumped at the chance to get involved. Adam and I were happy to host the first ever professional development meetup presentations on company culture and intrapreneurship.

How to Stay Motivated When Working from Home

Happy Friday friends! I don’t know about you, but Fridays are a pretty fun day for me. If I’ve done a good job staying focused during the week, my Fridays have a fairly light workload. They’re my “swing days” – when I’m able to work on checking off all the random items that got pushed to the end of my to-do list during the week, and get myself prepped for the week to come.

I’ve been working from home full-time for a few years now, and loving it! But staying motivated everyday isn’t always easy. Sometimes I just want to sleep in, and enjoy coffee in bed. Ever get that feeling? 

Over the past years, I’ve learned a TON about how to create an environment that allows me to work more efficiently and stay motivated throughout the entire week. Here’s 10 tips that can help you do the same. 


The most important asset a business has is its brand – what people think and say about a business. What people think comes from many different factors, but two of the big ones are messaging and visuals. To make sure every piece of content you create is up to par, you and your team need to make sure you’re all on the same page. Enter: style guides. 

Typography 101 – A Beginner's Guide to All Things Type

As business owners and creatives, it's important to understand the value of good typography. Just think about how many logos you see in a day, how many signs you read, how many pieces of text you consume – it's a ton! How many of those stood out to you?  

Your job as business owner is to ensure that your brand is being seen, and remembered. The job of a designer is to help you do that. But it can be overwhelming and confusing if you're just beginning to dig into the world of type. 

In this Slideshare, I break down the difference between a font and a typeface, the types of font-styles you see, and identifying the differences. 

Make Your Content Snackable

Make Your Content Snackable

Did you know that the average Internet user leaves a webpage after just a mere 10 to 20 seconds? That’s not much time to get a follower to click, a viewer to watch, or catch a reader’s attention. And with so many people using their smartphones to stay connected to their favorite brands, they’re now consuming content on-the-go, making it even harder to get keep their attention.

So, what’s a business owner to do? Create snackable content of course!

Don’t Sacrifice Long Term Loyalty for Short Term Growth

Don’t Sacrifice Long Term Loyalty for Short Term Growth

It’s easy to get caught up in the day-to-day tasks that need to get done, the goals you’ve set for your company this month, or comparing this year’s metrics to last year’s benchmarks. But in the midst of all these short-term endeavors, don’t forget to think about your long term customer relationships.

In this post we’ll cover how to keep short-term growth in perspective, the benefits of thinking long term, and some companies setting the standard for customer loyalty.