I've recently been taking a closer look at my website, stationery, and marketing collateral to see where I’m doing well and where I have opportunities for improvement. It’s my number one core value to make every interaction thoughtful and unique.
This idea should ooze out of everything I do, and show up in how I interact through email, over the phone, and even through my contract and invoices. My clients and collaborators should feel like everything I do, I do just for them. That’s a tall order – I mean, how should I know every client wants.
Enter: Customer Empathy.