As business owners and creatives, it's important to understand the value of good typography. Just think about how many logos you see in a day, how many signs you read, how many pieces of text you consume – it's a ton! How many of those stood out to you?
Your job as business owner is to ensure that your brand is being seen, and remembered. The job of a designer is to help you do that. But it can be overwhelming and confusing if you're just beginning to dig into the world of type.
In this Slideshare, I break down the difference between a font and a typeface, the types of font-styles you see, and identifying the differences.