What Is a Website Audit and Why Do I Need One?

With the beginning of the year comes our new year's resolutions and blazing internal fire to focus on our next big idea. But before you jump into your next big project, use the new year as an excuse to do a website audit and see how your site's holding up.

What is a website audit?

A website audit is a review of your website and its effectiveness. This is the first step to seeing what's working, what isn't, and coming up with a strategy for future growth. It's also a good way to catch any broken links, or outdated information that may be lingering around.

Benefits of doing a website audit

  • Starting benchmarks for future improvement
  • Increase in lead generation and conversion rates
  • Better website usability
  • More effective content
  • Increased visibility through better SEO 
  • Further insight into your audience

What's included in a web audit?

Depending on what you're looking to learn from doing an audit, the information you choose to focus on may vary. But here's a great starting point of items to review:

Design Audit

  • Branding consistency
  • Color consistency
  • Visual hierarchy
  • Typography
  • Eye-path and layout
  • Photos, graphics, and video
  • Using current design standards

Content Audit

  • Tone of voice
  • Calls to action
  • Informative and helpful
  • Engaging
  • Strategic
  • Accurate and up-to-date
  • Effective

SEO Audit

  • On page SEO
  • Keyword density
  • Keyword rankings
  • Titles, meta descriptions, and alt tags

Usability Audit

  • Navigation clarity
  • Clear information hierarchy 
  • Layout uses best practices and current standards
  • Optimized forms
  • Clear calls to action
  • Responsive / mobile experience

Technical Audit

  • Use clean URLs
  • Loading speed
  • Remove duplicate content
  • Use canonical 301 redirects
  • Analytics reporting properly

How often should I do an audit to my website?

There is no hard and fast rule to how often you should do an audit of your website. But a good rule of thumb is to review your content and SEO strategies once per quarter, and do a full website audit once per year. 


I'd love to hear how your website audit goes, and what new insights you discover. If you need help, get in touch or check out some of the resources below. 


Tools and Resources Available

Reporting and Analytics Tools

SEO Tools